Pitch Lab brings Merrick Creative’s Tom Frank and content wizard William “Classic” Thomas together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Classic dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales, and future plans that make these brands tick. But the real magic happens when they transform all that into a punchy, fun 30-second content piece. Pitch Lab is where big ideas, bold branding, and a little comedic flair collide — turning serious ambition into seriously memorable content.