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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Can one conversation change everything?
When storyteller and TV host Lisa Bradshaw sat down for what was supposed to be a 5-minute interview with Matthew McConaughey on her radio show, it became a 25-minute example in the power of making a connection in conversation and a reminder that every great story starts with curiosity.
In this episode, Lisa breaks down how to connect and sell through authentic conversation, using her Umbrella Story™ framework. It's the same storytelling approach that helps entrepreneurs, speakers, and creators show up with confidence on camera, on stage, and in real life.
Whether you're pitching your story, sharing it on your favorite podcast, or meeting someone new at a dinner party, this episode shows you how conversation becomes your most powerful marketing tool. Not sure where to begin with your story? Book your 30-minute call here Want my deep dive audit of your story for when, where, and how to pitch it? Pitch Playbook Link
18 episodes
