John Berry is Co-Founder, CEO and Resident Wayfinder at Pathfinder Asset Management. John also serves as a Trustee for Men’s Health Trust New Zealand and an advisory board member of The Mind Lab. John is committed to making ethical investment accessible to all NZ investors.
But dive a little deeper into the subjective world of ethical investing and you can soon find yourself trying to navigate a minefield of myths, misconceptions, and greenwashing. So, in this conversation, John breaks it down for us and talks about positive investing for a positive future, and how we can use our hard-earned cash to create a better world.
In this episode, we discuss:

• John’s background and involvement in Men’s Health Trust NZ
• Giving power to the consumer by using money as a tool for good
• The development of ethical Investing and ESG
• Steps for assessing the ethical stance of businesses in an ever-complex world
• Understanding ethical certifications like ‘B Corp’, ‘social enterprise’ etc
• Easier ways to find investments that match your value sets
• The purpose of a company – profit vs purpose?
• How the concept of degrowth relates to ethical investing
• Pathfinder’s point of difference including their charitable giving

The Banking on Climate Chaos report was mentioned in this episode while discussing fossil fuel financing and investing– find the latest report here.
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