Emma Givens shares powerful insights on how authors can develop effective brand messaging and connect with readers through a common language based on shared values and communication styles.
• Finding your unique author brand by identifying areas where your values overlap with your ideal readers
• Speaking your audience's language by researching how they communicate on social media
• Avoiding the mistake of talking too much about yourself instead of focusing on your readers
• Using the AIDA formula (Attention, Interest, Desire, Action) to create engaging content
• Building an email list as your most valuable platform-building asset
• Choosing social media platforms strategically based on where your ideal readers spend time
• Creating content style guidelines to maintain a consistent author voice
• Applying copywriting techniques to craft compelling book blurbs
We need your stories and your unique voice. People need to feel understood, and I wouldn't be the person I am today without books. In an age where everyone is consuming video content, please keep writing - it's an incredible gift.