In Episode 4 of Playback Pioneers, Bleuenn Le Goffic (VP Business Transformation at Accedo) takes the mic to grill Patrick Costello (Senior Director, Business Development at Qualcomm) on what it really takes to push media forward in a tech-first but trust-starved world.

This one dives deep into:

• Why XR is more than a gimmick

• Where AI is changing the rules for sports and video

• The value of audience trust in a hype-filled industry

• And the personal stuff too: including what Patrick would call the reality TV show based on his career (you’ll either cringe or clap)

00:00 – Introduction to Playback Pioneers
02:00 – Bleuenn Takes the Host Role
03:00 – Exploring XR and Immersive Media
05:51 – Qualcomm’s Role in the XR Ecosystem
12:03 – Building Business Cases in Immersive Media
18:07 – Audience Engagement and Technology Adoption
24:05 – The Changing Vendor-Customer Relationship
29:48 – AI’s Impact on Media and Content
36:04 – Future of Data Strategy in Immersive Tech
36:54 – AI in Sports and Conversational Interfaces
39:41 – The "When, Not If" of AI Adoption
40:45 – Collaboration & Creativity in AI
42:31 – AI Disruption in Video Production
44:30 – Industry Innovation & Shifting Mindsets
46:52 – Ecosystem Collaboration in Tech
49:47 – Personal Reflections and Insights
52:31 – Empathy in Global Collaboration
54:30 – Quickfire Qs: Reality TV & Curveballs