Want to grow overseas? Would Eastern Europe be the first place you’d think about master franchising? For many UK kids' activity providers, the answer is no. But maybe this episode will change that.

We’re joined by Michal Dodok and Martin Rapavy, co-founders of Zooza, a smart admin and growth platform for children’s activity providers that’s thriving across Eastern Europe and now entering the UK. We dive into cultural differences, pricing models, how English is prized more than at home (meaning you might not even need to translate your materials), and what UK brands can learn from their European cousins.

You'll hear why parents in countries like Romania and Slovakia are paying more for kids' activities than UK parents, while providers operate with lower costs. We talk about the deep relationships between families and educators, what makes a brand stand out abroad, and how UK businesses are admired for their branding and simplicity.

So… what do you need to do to expand into these markets? And is your next big move local or global?

Edited by Mike at Making Digital Real