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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You’ve mastered the art of creation—now it’s time to master the art of visibility!
You’ve successfully completed the first six steps of our podcast system: Networking, Preparing, Recording, Editing, Uploading, and the crucial Follow-Up (which Debbie Lundberg and Barb Zant spoke to so well on The Business of Life Master Class last week!). Now, we focus on making sure all that hard work gets heard.
This week on Pod O'Clock, we tackle Step 7 of 8: Marketing. This is the single most essential step for converting your polished audio into a growing subscriber base. We'll show you how to move beyond simply posting to actively drawing listeners to your feed.
In this tactical, high-value episode, you will learn:
- What are the three pillars of Podcast Marketing?
- The Power of the Snippet: How to create short, addictive video clips (Audiograms) optimized for TikTok, Instagram Reels, and LinkedIn to generate "try before you buy" clicks.
- Internal Marketing Hacks: The simple, zero-cost Call-to-Action (CTA) strategies you must use in every episode to boost reviews and drive shares.
- The Guest Leverage Strategy: The most effective way to partner with your guests to instantly unlock their audience and grow your show.
- SEO for the Ear: How to weaponize your episode titles and descriptions with keywords to dominate search results inside podcast apps and Google.
- Content Repurposing: Turning one episode into five pieces of content (blog posts, emails, social graphics) to maximize your reach without burning out.
Stop waiting for listeners to find you—go out and get them!
Next week, we wrap up the entire system with Step 8: Rinse, Repeat, and Enjoy!
Remember to subscribe for the next step in the process and more interviews with expert guests.
Podcast Resources:
- To start podcasting today, head to www.ComingAlivePodcastProduction.com.
- Order your copy of the I Want to Start a Podcast: Official Podcast Launch Workbook here.
Music Credits: Copyright Free Music from Adventure by MusicbyAden.
For all inquiries, email Danica at [email protected]
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