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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Alright Rebels — today’s episode hits different.
We’re diving into the part of podcasting most creators ignore… and it’s costing them audience, growth, and credibility.
Accessibility isn’t a checkbox.
It isn’t charity.
It’s good business.
And today, we’re joined by someone who’s been leading this charge for almost two decades — Maxwell Ivey, known around the world as The Blind Blogger. His journey from brokering carnival rides to becoming a respected accessibility expert is nothing short of phenomenal.
If you create content — podcast, video, blog, social — this conversation will change the way you think about serving everyone.
🔥 What You’ll Learn in This Episode
- Why accessibility boosts your audience size, trust, and retention
- How to make your podcast accessible without overwhelming yourself
- The mistakes creators make that exclude disabled listeners (and how to fix them)
- Why inclusive design is a powerful business advantage
- Easy “Day One” actions to make your content more inclusive
⏱️ Chapters
0:00 – Show Intro (1:31 long)
1:31 – Welcome & Maxwell’s origin story (carnival rides → accessibility)
8:49 – Keeping the creative fire alive when podcasting drains you
14:57 – Lessons from launching What’s Your Excuse & The Accessibility Advantage
22:21 – Indie podcasters vs mainstream media: what really separates us 25:33 – Loyal audiences & the disability community as “unpaid influencers”
29:58 – How creators can make content more accessible (captions, transcripts, audio description)
38:39 – Building inclusive communities & getting honest feedback from disabled listeners
44:14 – Rethinking disability — “Everybody’s blind about something”
49:07 – Handling struggle, comparison, and protecting your energy
52:27 – The 5 Rebel Questions (success, failure, resilience & legacy)
55:53 – Final message to creators & Rebel closing
👤 About Maxwell Ivey – “The Blind Blogger”
Maxwell Ivey has been educating the world about accessibility since 2007. From teaching himself to code HTML just to get online — to becoming a speaker, writer, podcaster, consultant, and advisor for PodMatch — Max has built a global reputation for honesty, resilience, and inclusion.
Learn more:
https://www.theaccessibilityadvantage.com
🧩 Download the Free Guide: 15 Steps to Kickstart Your Podcast
📰 Join the Rebel Intel Newsletter Weekly creator insights to grow your podcast like a media company.
🔗 Connect with Podcasters Business Insider
LinkedIn ▶ https://www.linkedin.com/company/podcastersbusinessinsider
YouTube ▶ Podcasters Business Insider
Your voice has power.
Your work matters.
And the world needs creators who build with everyone in mind.
Stay bold.
Stay sharp.
And as always… long live the rebellion.
6 episodes
