Why is lead capture an afterthought for so many exhibitors? Instead it’s the whole point of exhibiting in the first place – or at least should be! There’s both an art and a science to effectively gathering and managing leads. But the good news is that today’s technology can make the entire process much less painful … once exhibitors embrace both the strategy and the system. Michelle Harman joins us in this episode to offer expert perspective on: How the lead capture process has evolved in recent years Where it still needs improvement Which key mindset exhibitors need to shift