The Challenge of Using Salespeople as Booth Staff
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This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve turned it into a podcast episode you can listen to and share. Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around. Unfortunately, this is a common problem because the very things that make a sales person great at
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