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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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14. Why Consistency Isn’t Getting You Clients from Your Podcast (And What Will)
Podcast First Marketing | Podcasting Growth Strategies for Online Business Owners
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If you’ve been consistently publishing podcast episodes but your client roster still isn’t growing… this one’s for you.
In this episode, I share why consistency alone won’t get you clients, and the real strategy behind using your podcast as a marketing tool, not just more content. You’ll hear how I fell into the “just show up weekly” trap myself (67 episodes deep!) and the exact mindset shift and strategy I had to make to actually see results.
Plus, I’ll walk you through what makes a client-converting podcast different from a hobby show and how small, intentional changes can move your podcast from “nice to have” to a business asset that books discovery calls.
🎧 Want my eyes on your show? Book your Get More Clients from Your Podcast Audit at allisonnitsch.com/audit and turn your episodes into a true sales funnel for your business.
READY TO MAKE YOUR PODCAST ACTUALLY BRING IN CLIENTS?
FREE PRIVATE PODCAST AUDIO TRAINING
PODCAST RESOURCES:
- Podcast Hosting: Captivate (7-day free trial with my affiliate link)
- Referral Link for Descript
- Website & Blog through Showit
- Email Marketing with Flodesk
*Some links shared may contain affiliate links in which I do receive a very small commission.
LET’S WORK TOGETHER
CONNECT WITH ALLISON:
- Follow on Instagram - @allisonnitsch
- Threads - Follow here
- Website - allisonnitsch.com
16 episodes
