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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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21. Write Episode Descriptions That Attract More Listeners (and Conversions)
Podcast Growth, SEO & Monetization | Podcast First Marketing
Manage episode 520232043 series 3677461
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You’ve got a strong title, a valuable episode… but are your episode descriptions pulling their weight?
Most podcasters treat this section like a throwaway or skip it entirely. But this small block of text is prime real estate for both discoverability and conversion. In this quick episode, I’m breaking down how to write descriptions that get your episodes clicked, found in search, and aligned with your overall business strategy. Plus, I’m sharing what to avoid, what to include, and how to quickly improve your back catalog without rewriting everything.
You’ll learn:
- What actually counts as an episode description (vs. show notes)
- Where to put keywords and how to do it naturally
- The ideal structure that balances summary + strategy
- Why those first two lines really matter
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