In this episode of Podcast Growth Tools, I’m sharing one of the most fun and effective strategies I’ve tested this year: the podcast swap (with a strategic twist).

Forget the traditional “I’ll go on yours if you come on mine.”

This is a smarter approach that allows you to record one collaborative episode, add your own intro/outro, and publish it on both feeds.

Here’s why this works:

You're reaching new, aligned audiences in an authentic way—without chasing algorithms or overbooking your calendar. One recording. Two pieces of content. Double the visibility.

Inside this episode, I cover:

• What a podcast swap really looks like (and how it’s different from a regular guest interview)
• How it builds stronger connections and drives organic listenership
• My 3-step framework for pitching, recording, and publishing the swap
• Whether or not you should release the episode on the same day
• How to keep it casual and collaborative while still being strategic

• 1:45 - Importance of guest podcasting
• 3:15 - Targeting ideal podcast audiences
• 5:20 - Success stories from recent guest spots
• 7:45 - Explanation of a podcast swap
• 10:10 - Benefits of podcast swaps
• 12:50 - Steps to prepare for a podcast swap

If you're looking for a way to grow your audience without burning out—or scheduling more interviews—this one's for you.

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