In this episode of Podcast Growth Tools, I sat down with Cait Howard—founder of the Podcast Strategy Academy and longtime podcast producer for high-level entrepreneurs. She’s the go-to ops brain behind many of the podcasts you probably already know and love.

Cait shares the real story of how she went from burnout and over-delivering to building a sustainable, thriving business—thanks to well-documented SOPs, team systems, and efficient workflows that scale.

Whether you’re a podcast manager or a podcaster with a team, this episode is packed with actionable insights to help you streamline your production, scale with integrity, and create a business that supports your life.

What we cover:

• The SOPs Cait refuses to run her business without
• What most podcasters do that causes burnout (and how to fix it)
• The exact system she uses to serve clients consistently
• Why treating a podcast like a product is a game changer
• How to use systems to elevate your client experience

• 04:13 - Why niching down matters
• 09:45 - When it’s time to rebrand your podcast
• 14:12 - Simplifying podcast production
• 18:35 - Using and benefitting from private podcasts
• 22:36 - Pricing your products successfully
• 24:55 - Introducing The Mom Friends Network
• 30:20 - Lessons from motherhood and entrepreneurship

🔗 Explore more: https://www.podcastmarketinghub.com

Learn more about Cait and the links mentioned in today's episode:

Amplify Boutique: https://www.amplifyboutique.com

Cait on Instagram: https://www.instagram.com/heycaithoward

Amplify Boutique on Instagram: https://www.instagram.com/amplify.boutique

Learn more and join Mom Friends Media Collective: https://www.momfriendsmedia.com/collective-kyleechandler

Join the 2026 Podcast Success Blueprint workshop happening 12/4: https://www.momfriendsmedia.com/2026-workshop-kylee-chandler