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In this episode of Podcast Gurus, we’re diving into the world of construction innovation with Todd Weyandt, host of Bridging the Gap Podcast and Director of Marketing at Graitec. Todd shares his journey from working in construction technology to founding a podcast that highlights the transformative innovations happening in the construction industry. He discusses how the industry is evolving, from robotics to offsite construction, and how his podcast shines a light on the technology driving these changes.

Todd explains the purpose behind his podcast, which initially started as a way to showcase the expertise of his colleagues but has since grown into a platform for educating both industry professionals and newcomers about the rapid technological advancements in construction. He talks about how Bridging the Gap has helped debunk the outdated perception of the construction sector, and he reflects on the challenges he faced in launching and growing the podcast, including transitioning from Facebook Lives to a full podcast format. Whether you’re in construction or just interested in the future of the industry, this episode offers valuable insights into the intersection of technology and construction through the power of podcasting.

What You’ll Learn in This Episode:

• The journey of Todd Weyandt from construction technology to creating Bridging the Gap.
• How the podcast evolved from targeting internal teams to attracting a wider construction audience.
• The role of technology, such as robotics and offsite construction, in shaping the future of construction.
• The challenges Todd faced in launching his podcast, including finding sponsors and adapting the format.
• Insights on the importance of thought leadership and the long-term benefits of podcasting for brand building.

[00:00] – Introduction: Exploring AI and Innovation in Construction Industry

[00:35] – Meet Todd Weyandt: Director of Marketing at Applied Software

[01:23] – What is Bridging the Gap Podcast? Focusing on Innovation in Construction

[02:04] – The Importance of Construction Innovation: Tackling the Labor Shortage

[03:33] – Perception Issues: Making Construction “Sexy” Again

[05:39] – Why Launch a Podcast? Early Days of Bridging the Gap

[09:54] – Discovering the True Audience: General Contractors & Subcontractors

[12:10] – Winning the Best Construction Podcast Award in 2020

[19:16] – Nurturing Leads: How Podcast Ads Tie Into the Sales Funnel

[26:56] – Maximizing Lead Gen Efficiency: Progressive Forms and Reducing Friction

[33:43] – Key Advice for Aspiring Podcasters: Be Yourself and Build Trust

[34:04] – What Will Remain True About B2B Podcasts in 10 Years?

Follow Todd Weyandt:

• Todd Weyandt: https://www.linkedin.com/in/toddweyandt/
• Graitec: https://graitec.com/uk/
• Bridging the Gap Podcast: https://bridgingthegappod.com/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/