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In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.

Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.

What You’ll Learn in This Episode:

• Why every niche, even HVAC, has room for a great podcast.
• How to use video and audio content to educate your buyers at scale.
• Why don’t you need perfect equipment to get started? Just your phone.
• The role of PDH credits and webinars in growing a B2B audience.
• Why being the “face” of a brand podcast matters, even if you’re not the CEO.
• How to get podcast guests (even in traditional industries).
• The mindset shift: do it scared, do it scrappy, and focus on value.

[00:00] - Introduction & Why Podcasting in a Niche Still Works

[00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts

[01:26] - What Is HVAC TV & How It Supports the HVAC Community

[03:15] - Origin Story: Launching HVAC TV During Covid

[05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital

[08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy

[10:44] - Overcoming Fear & Just Starting the Podcast

[13:34] - Tactical Tips: Gear, Guests & Simplicity in Production

[16:47] - Why Self-Awareness Matters for Content Creators

[21:58] - Managing Guest Expectations & Finding a Co-Host

[25:06] - Reframing Success in a Niche Industry

[28:19] - Trade Show Interviews & Keeping It Real

[31:16] - Being the Face of a Company-Owned Podcast

[34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition

[40:24] - Factory Tours & Building Industry Authority

[43:42] - What Will Always Matter: Providing Real Value

[45:45] - Where to Find Tony & HVAC TV

Follow Tony Mormino:

• LinkedIn: https://www.linkedin.com/in/tony-mormino/
• Website: https://www.aircontrolconcepts.com/
• YouTube Channel: www.youtube.com/@HVAC-TV
• TikTok: https://www.tiktok.com/@tonymormino
• Spotify: https://open.spotify.com/show/6yI0rubgJAS8ErjL74g66o?si=0cc5f72f34374786

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/