Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we explore the world of property development and business strategy with Rachael Troughton, host of The Property Solopreneur Podcast. Rachael shares how she transformed her life from co-running a renovation company to mentoring solopreneurs in real estate, helping them turn accidental landlord situations into sustainable businesses.

She talks about how her podcast empowers aspiring property investors with practical insights, including how to avoid flashy trends, build a resilient team, and develop property portfolios aligned with their personality and goals. Whether you’re dreaming of your first buy-to-let or aiming to build a property empire without burning out, this episode is packed with real talk, hard-earned wisdom, and inspiring stories from Rachael’s 25+ year journey.

What You’ll Learn in This Episode:

• Why property development should be treated as a business, not a hobby.
• How Rachael turned accidental landlord situations into scalable ventures.
• The difference between short-term flashy trends and long-term success in property.
• How podcasting helped her attract mentoring clients and build her authority.
• Why aligning property strategy with personality is key to sustainable growth.

[00:00] Introduction: Rachael shares why property development starts with understanding yourself.

[00:38] Meet Rachael: How podcasting helped her attract high-trust investors.

[01:37] Property as a Business and a Joy: Building wealth while loving the process.

[02:35] Is Property Development Still Profitable? Understanding markets, risks, and timelines.

[03:53] The 2008 Credit Crunch: How Rachael’s property value dropped overnight and how she responded.

[04:46] Why You Need Contingency Plans: Flowcharts, risk and “Mrs. Market.”

[06:17] Material Costs and Contractor Chaos: Managing volatility during builds.

[07:16] Ego vs. Strategy: Letting go of pet projects for smarter decisions.

[09:58] Key Principle in Property: If it’s not profitable, it’s a hobby.

[10:29] The Property Solopreneur: Building sustainable portfolios without burnout.

[13:55] Why a Podcast? Audio accessibility, British Army radio roots, and impact.

[17:43] Business Model: Strategy sessions, mentoring, and property coaching.

[20:13] Building Around Strengths: Structuring a business you love and can sustain.

[22:58] Standing Out in the Industry: How podcasting builds trust and authority.

[24:22] Lessons from Running a Build Team: Why Rachael shut down her construction company.

[26:06] How Much Money Do You Need to Start? From zero to £23k to scaling smartly.

[29:28] Education Over Ego: Learning from builders and getting your hands dirty.

[34:33] Purposeful Property: Serving social needs and building generational impact.

[36:40] Property is a People Business: Tenants, quirks, and unexpected realities.

[40:48] The Future of Podcasting: Why this medium will always have a place.

Follow Rachael Troughton:

• Rachael Troughton: https://www.linkedin.com/in/rachael-troughton-property/
• The Property Solopreneur Podcast: https://www.rachaeltroughton.com/property-solopreneur-podcast
• Spotify:https://open.spotify.com/show/7ESJ0nufcxPQKwkTieD8w0
• Apple Podcasts: https://podcasts.apple.com/dk/podcast/property-solopreneur-with-rachael-troughton/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/