Key Takeaways

• The Eric Ryan Entrepreneurial Playbook: Find categories drowning in a sea of sameness, spot the macro trend incumbents are missing, then build the solution in that gap.
• Relentlessly look for a cultural shift that a category has missed: The future is here, it is just not evenly distributed
• If a category appears to take itself too seriously, then it is probably hiding something, and likely an opportunity to take advantage of in that space
• The goal is to create an object of desire; take something that people have to buy and turn it into something that people want to buy
• The entrepreneurial sweet spot lives at the intersection of familiarity and novelty; finding these intersections is the art form
• The Power of Consumer Auditions: When you sit down with buyers, instead of trying to prove yourself, try to improve yourself and invite their feedback into your creative process
• When building off a successful product, change one thing at a time – throw consumers one egg and they’ll catch it; throw three and they’ll drop them all
• The Art of Simplification is the biggest hack in entrepreneurship: The best entrepreneurs take complex ideas and simplify them down; this makes it easy for the consumer to understand and for the team to execute against
• If what you are working on is giving you energy back, then you are probably working on the right thing

Episode 754: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) brainstorm $100M ideas with Eric Ryan ( https://x.com/ericthomasryan ).

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Show Notes:

(0:00) My $1B product playbook

(3:32) Look for a sea of sameness

(9:31) Trend trips

(15:27) Remix opposing ideas

(22:46) Case Study: Olly

(32:14) The State of Make

(37:54) IDEA: A better Metamucil

(44:34) IDEA: The SoulCycle of diners

(55:57) IDEA: White label chicken

(1:03:28) Holy Grail of Naming

(1:06:23) IDEA: Gourmet Babybels

(1:10:28) IDEA: fun shaped cheese

(1:14:26) Commit and then figure ou

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Links:

• Method - https://methodhome.com/

• Olly - https://www.olly.com/

• Welly - https://www.getwelly.com/

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano