Wondering why your podcast isn’t showing up in search?

In this episode, I break down the difference between Podcast SEO and Podcast PSO, and how combining both helps your show rank higher, attract new listeners, and stay visible on Apple, Spotify, and Google.

If you’ve been publishing great content but struggling to grow, this episode will help you understand how podcast search really works, and how to finally get your show found by the right audience.

00:00 – Podcast Search Results Aren’t Random: SEO vs PSO Explained

02:10 – What SEO and PSO Mean for Podcast Visibility

05:45 – How Apple and Spotify Rank Your Podcast

08:30 – The Key Signals That Affect Podcast Rankings

11:20 – Why Consistency Builds Trust With Algorithms and Audiences

14:15 – 3 Steps to Improve Podcast Discoverability and Rankings

17:45 – Real Client Example: Small Tweaks, Big Visibility Gains

19:40 – Inside the SEAMless Podcast Framework™: Execution & Attraction

21:30 – Final Takeaways: Optimize Your Podcast to Get Found Faster

Check out the full show notes and resources at

https://leahbryantco.com/podcast/podcast-seo-and-pso

🤨 Got a question? I’ve got answers! Text me, and I’ll answer it in an upcoming episode. Be sure to include your name and the name of your podcast if you’d like a shoutout! No question? That’s cool, too! Use this space to send me a message, share a win, or just say hey.

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This podcast is produced by Leah Bryant Co, where stories meet strategy.