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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Is Your Podcast Strategy Aligned With Your Business Goals?
Podcast SEO and Growth for Entrepreneurs | Podcasting Problem Solver
Manage episode 519216021 series 3665554
Content provided by Leah Bryant | Podcast Growth Strategist and Coach and Leah Bryant | Podcast Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Bryant | Podcast Growth Strategist and Coach and Leah Bryant | Podcast Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
📲 Have a question or win to share? Text me! You could hear it on the podcast.
Understanding your podcast strategy doesn’t have to feel overwhelming. In this episode, I’m walking you through the three questions every podcaster needs to ask to make sure their show actually supports their business goals and not just their content calendar.
If your podcast feels stuck, scattered, or “inconsistent” no matter how much you publish, this episode will help you pinpoint what’s off so you can stop guessing and start podcasting with intention.
01:01 – Why Podcast Strategy Comes Before Everything Else
02:15 – The 3-Question Mini Audit for Your Podcast Foundation
03:07 – Question 1: Aligning Your Podcast With Today’s Business Goal
04:08 – Question 2: Getting Crystal Clear on Your Audience & Message
04:41 – Question 3: Choosing Episode Topics That Lead to Your Offers
05:24 – Case Study: Small Strategy Shifts, Big Client Conversions
08:19 – Your Next Step: SEAMless Sprint or Podcast Growth Audit
Check out the full show notes and resources at
https://leahbryantco.com/podcast/is-your-podcast-strategy-aligned-with-your-business
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Come hang out on Threads — I share quick wins, client stories, and podcast strategy inspo.
This podcast is produced by Leah Bryant Co, where stories meet strategy.
Chapters
1. Is Your Podcast Strategy Aligned With Your Business Goals? (00:00:00)
2. Why Podcast Strategy Comes Before Everything Else (00:01:01)
3. The 3-Question Mini Audit for Your Podcast Foundation (00:02:15)
4. Question 1: Aligning Your Podcast With Today’s Business Goal (00:03:07)
5. Question 2: Getting Crystal Clear on Your Audience & Message (00:04:08)
6. Question 3: Choosing Episode Topics That Lead to Your Offers (00:04:41)
7. Case Study: Small Strategy Shifts, Big Client Conversions (00:05:24)
8. Your Next Step: SEAMless Sprint or Podcast Growth Audit (00:08:19)
49 episodes
