HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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#19 Discover the strategic podcast fixes every entrepreneur needs to boost discoverability, growth, and audience engagement.
This episode is a live strategy session where I give direct, value-packed advice to Harv from The Handbook: The Operations Podcast. We go beyond basic post-production tips to focus on the essential strategic fixes you need.
Here’s what you will take away:
- Discover why lengthy intros cause high listener skip rates and how to condense them to improve retention and efficiency.
- Learn how to create the "3-Second Sell" by optimising your show's artwork and description's first sentence, making it instantly discoverable for your target audience.
- Understand why you should prioritise a single, clear Call-to-Action (CTA) in your show to drive lead generation, instead of confusing listeners with multiple requests.
- See how to leverage zero-cost, authentic marketing like LinkedIn Live co-streams and strategic promo swaps to tap directly into highly engaged and complementary audiences.
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20 episodes