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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You know that thing where you give everyone else great podcast advice… and then ignore it yourself?
Yeah. That.
In this episode, I’m calling myself out.
And fixing my own podcast strategy in public.
I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.
If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void then this one’s for you.
You’ll learn:
🎯 How to define your podcast audience (for real)
🚫 What to cut
⚖️ The balance between craft, creator joy, and cash in the bank
🔁 How to rebuild a show without starting from scratch
👉 Site: https://podmastery.co
👉 Contact: https://podmastery.co/contact
👉 Leave me a voicemail: https://podmastery.co/voicemail
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
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