I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining.

Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged.

That’s when they ask for a magic bullet.

In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro.

Now, before you tap out thinking, “Oh, my intro’s fine, mate. I even paid someone on Fiverr to do it for a tenner,” let me assure you – it probably isn’t 'fine'.

In this episode, I’m taking you behind the scenes on why that all-important first impression matters so much more than most podcasters think.

The mentioned study... https://time.com/3858309/attention-spans-goldfish/

Timestamped Summary

• [00:00:01] – Why you need to give more thought to your intro.
• [00:00:28] – Why long or waffly intros kill shows.
• [00:01:13] – Real-life case study: Catherine Eardley’s weak intro.
• [00:03:13] – Catherine’s new, much sharper intro.
• [00:03:37] – Research: Microsoft’s attention span report.
• [00:06:44] – The practical method for fixing intros: a plain English breakdown of my “PLOT” system, and why “Preview” and “Launch” are most essential.
• [00:07:20] – Before and after demo of a “standard” dull intro versus a reworked, punchy, listener-centred one.

https://podmastery.co/intros

Links referenced in this episode:

• podmastery.co/lite

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