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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Podcast Pivot Made Simple: Rebranding Strategies for Marketing and Brand Building with Podcasting
Podcasting Momentum - The Marketing Flywheel for your Businesss
Manage episode 502321105 series 3583303
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Change is the only constant in podcasting, especially when it comes to marketing with podcasting and brand building with podcasting strategies. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and attracting clients through your podcast.
Podcasting Momentum is here to guide business owners, entrepreneurs, and marketing managers through every stage of creating, adjusting, and thriving with your podcast. Whether you’re focused on client attraction podcasting or enhancing your brand, this episode offers essential steps for a successful pivot.
Host Josh Troche breaks down the realities of running a podcast in today’s marketing landscape, covering topics like creator burnout, when it’s time for a hard pivot, and building a resilient podcast content strategy tailored for marketing growth. You’ll learn how to read podcast analytics correctly, leverage listener feedback, and why a clear podcast guide keeps your show aligned with your business goals.
We’ll also dive into practical elements—refreshing your podcast cover art, tightening your intro and outro, and crafting a smart rebranding strategy to keep your podcast relevant as your vision changes. Discover how to execute a smooth podcast transition to maintain and grow your loyal audience.
Whether you’re just starting or revitalizing an existing show, Podcasting Momentum delivers tips for podcasters to build lasting, resonant podcasts that drive real business results.
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
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Chapters
1. Why Your Podcast Pivot Could Save Your Show (00:00:00)
2. Spotting Creator Burnout Before It Kills Momentum (00:02:02)
3. Using Podcast Analytics to Decide When to Pivot (00:03:34)
4. Redefining Your Podcast Guide for Lasting Growth (00:04:42)
5. Hard Pivot vs. Soft Pivot: Which Is Right for You? (00:06:27)
6. How to Keep Your Podcast Audience During Transition (00:08:41)
7. Rebranding Strategy: From Cover Art to Intro and Outro (00:13:39)
8. Why Podcast Feedback Is Key to a Successful Transition (00:15:28)
66 episodes
