Manage episode 517681048 series 3583303
You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in.
Turns out, it’s not your setup, it’s your strategy.
In this episode, Josh Troche sits down with executive coach and podcasting pro Dr. Jake Clendenning to break down what actually drives podcast visibility and listener engagement. Spoiler alert: It’s not more gear or another “perfect” edit. It’s about asking better interview questions, understanding audience targeting, and mastering the unsexy details like SEO for podcasters, episode titles, and show descriptions.
This is must-listen material for business owners, marketing managers, and content leads who want to use podcasting to grow their brand, boost their marketing, and monetize more effectively. Dr. Jake shares how he’s grown his own show to over 100+ episodes by focusing on podcast consistency, YouTube optimization, and podcast branding that connects with real listeners, not just algorithms.
You’ll hear actionable podcasting tips, including why “done is better than perfect” can accelerate your podcast growth, how optimized episode titles and podcast thumbnails can 10X your views, and smarter podcast marketing tactics that go beyond just dropping a link. You’ll also learn content repurposing strategies to expand your reach, how to ask deeper, curiosity-driven interview questions to boost engagement, simple podcast monetization methods that work before you have a huge audience, and where video podcasting fits into a successful podcast strategy.
This episode is what you need to build a show that not only looks and sounds polished, but gets results.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
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Chapters
1. Why You Don’t Need a Perfect Podcast to Grow One (00:00:00)
2. How Asking Better Questions Builds Better Content (00:01:39)
3. The Listening Hack That Builds Instant Trust (00:03:22)
4. Discovering Your Ideal Podcast Audience (Even If You Guessed Wrong) (00:05:47)
5. How to Make the Algorithm Work for You (00:11:01)
6. Easy Podcast Optimization Tricks That Actually Work (00:14:18)
7. Why “Done Is Better Than Perfect” Could Save Your Show (00:17:09)
8. What a Top Exec Coach Wants Next for His Podcast (00:22:14)
9. The #1 Piece of Advice for Aspiring Podcasters (00:25:24)
10. Five Takeaways You Can Use This Week (00:28:47)
64 episodes