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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You can knock… or you can podcast your way in.
When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding.
Whether you're leading a team, running a marketing department, or building your own brand, this episode is packed with insights on using podcast marketing and digital storytelling to amplify your sustainability efforts without sounding like a greenwashing cliché.
We explore how ethical marketing can build trust, why data transparency is your best defense against doubt, and how educational content can open more doors than traditional outreach. Jo also shares podcast launch tips, guest selection strategies, and the emotional rollercoaster of starting your own small business podcast including her “too-bright ring light” moment and how she learned to value authenticity over perfection.
You’ll walk away with fresh ideas for marketing with purpose, building community impact through podcasting for good, and crafting sustainable branding that doesn’t just tick boxes, it tells real stories. If you're curious about how transparency in marketing and brand storytelling can elevate your reputation, this episode delivers.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
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Chapters
1. Intro: Business Responsibility That Strengthens Communities (00:00:00)
2. Why Jo Long Started a Podcast (00:01:32)
3. Overcoming the Fear of Launching (00:03:28)
4. Authenticity Over Production Value (00:06:15)
5. Uncovering Untold Business Stories (00:08:05)
6. How Data Makes Messaging Credible (00:10:20)
7. Has Podcasting Opened Doors? (00:12:17)
8. Future Plans and Business Readiness (00:15:55)
9. Jo’s #1 Podcasting Tip for Business Owners (00:18:45)
10. Where to Find Jo and Her Work (00:20:27)
11. Reflections on Global Podcasting Culture (00:21:21)
12. Podcasting as a Slow-Burn Growth Strategy (00:22:51)
13. Final Thoughts and Next Steps (00:24:17)
61 episodes
