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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode 69 of Podcasts Suck, Sebastian Rusk dives into the struggle of cold outreach—those awkward DMs and ignored emails we all dread. They reveal why traditional outreach no longer works and introduce the Podcast Invite Strategy, a smarter way to build real connections and attract your audience naturally.
Tune in for insights on how to shift your approach to outreach and build meaningful connections in the podcasting space.
TIMESTAMPS
[00:01:09] Cold outreach is broken.
[00:05:23] Trust marketing and podcasting.
QUOTES
- "Cold outreach is broken. It's outdated. It's pushy. It's a bad first impression with a side of desperation."
- "When trust comes first, the sale becomes a conversation, not a chase."
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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Chapters
1. Cold Outreach Is Dead - How Starting a Podcast Attracts Clients Automatically (00:00:00)
2. Welcome And Show Focus (00:00:02)
3. Why Cold Outreach Fails (00:01:00)
4. Podcasting As Trust Engine (00:03:40)
5. Client Story And Results (00:04:58)
6. Clear CTA To Launch With Us (00:06:30)
7. Subscribe, Review, And Stay Connected (00:07:43)
70 episodes
