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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode fifty-six of Podcasts Suck, Sebastian Rusk explores the art of turning podcast guests into clients without the need for pushy sales tactics as he shares a proven strategy developed over a decade of experience, highlighting the importance of having genuine conversations with guests. Sebastian discusses the framework required to implement this approach effectively, emphasizing the necessity of taking action on the insights gained.
Join him for practical advice on leveraging your podcast to build meaningful connections that can lead to new business opportunities!
TIMESTAMPS
[00:01:58] Interviewing amazing people.
[00:06:13] Building trust through podcasting.
[00:09:12] Cash flowing machine with integrity.
QUOTES
- “Ask questions that are going to later become ammo for you to be able to tee up a sales opportunity. Identify the problems that they're having and talk about those problems. Be present, ask about their business challenges and goals, and use your ears to be a magnet for opportunity.”
- “Be present. Actually care. I believe that it's called intuitively listening, listening because you actually care, because you should.”
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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✅ Quality guest matches
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Chapters
1. Intro to Podcast Suck (00:00:00)
2. Guest-to-Client Framework Introduction (00:00:32)
3. Step 1: Find Amazing Interview Candidates (00:01:48)
4. Step 2: Listen Intuitively (00:03:09)
5. Step 3: Post-Interview Opportunity Creation (00:04:01)
6. Why This Approach Works (00:06:50)
7. Episode Recap and Closing (00:09:22)
60 episodes
