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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode 68 of Podcasts Suck, Sebastian Rusk breaks down why cold outreach doesn’t work and how to replace it with the Podcast Invite Strategy—a powerful way to build authority, connect with guests, and grow your podcast without cringy DMs or emails.
Tune in for a fresh perspective on building connections in the podcasting space!
TIMESTAMPS
00:00:00 - Introduction to Podcast Suck
00:00:37 - Welcome and Episode Goals
00:01:00 - The Problem with Cold Outreach
00:01:56 - Why Cold Outreach Fails
00:02:31 - The Podcast Invite Strategy
00:03:01 - Benefits of the Podcast Invite Strategy
00:03:44 - Effective Follow-Up After the Podcast
00:04:16 - Real World Impact of Podcasting
00:05:19 - Conclusion: Stop Chasing, Start Creating
00:05:52 - Call to Action: Launch Your Own Podcast
00:06:13 - Contact Information and Closing Remarks
QUOTES
- "They want to be seen. They want to be heard. They want to connect with actual humans and cold outreach. Well, it does the opposite."
- "I've literally seen people land five-figure clients off a single podcast interview, not because they pitched during the show, but because they built a relationship through the show."
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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Chapters
1. Podcasting - This Is the Best Prospecting Tool You’re Not Using (00:00:00)
2. Welcome and Show Premise (00:00:02)
3. Cold Outreach Is Broken (00:00:52)
4. The Podcast Invite Strategy (00:01:50)
5. Relationship First, Revenue Second (00:03:40)
6. Real-World Impact and Ripple Effects (00:04:36)
7. Clear Takeaway: Create, Don’t Chase (00:05:10)
8. How to Work With Us + CTA (00:05:47)
9. Closing, Subscriptions, and Reviews (00:06:48)
69 episodes
