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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode fifty-five of Podcasts Suck, Sebastian Rusk discusses how a podcast fosters a direct and personal connection with listeners, building familiarity and trust that traditional advertising struggles to achieve.
Tune in to discover how you can leverage this "free real estate" in your audience's psyche to enhance your brand and become an integral part of their daily routines.
TIMESTAMPS
[00:04:20] Creating a monopoly in minds.
[00:06:11] Podcasting over traditional advertising.
[00:10:36] Podcast as brand equity.
QUOTES
- "Once they hear your voice weekly, you're not just a brand. They start seeing you as the guy or gal for that thing."
- "You're not just recording a podcast. You're creating a monopoly in the listener's mind."
- A podcast isn't just content, it's leverage, it's brand equity, it's free real estate in your buyer's brain."
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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Chapters
1. Welcome to Podcast Suck (00:00:00)
2. ] Building Brand Recall and Credibility (00:02:11)
3. ] Creating Value Through Strategic Content (00:04:26)
4. ] Recap and Call to Action (00:06:30)
5. ] Episode Closing and Network Information (00:08:15)
60 episodes
