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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Our Indie Podcasters Report shows that once production goes past six hours, audio-only creators are the ones spending the most time in the edit.
But why?
The answer goes beyond workflow. Audio culture has always valued clean mixes, careful pacing, and detailed sound design, so creators tend to polish every moment. Video makers often move faster by embracing jump cuts and a simple top, tail, publish routine.
That doesn't mean video is the easier path. It brings its own challenges, from codec issues and lighting problems to huge file sizes that slow everything down.
In the end, this isn't a contest between formats. It is about understanding the differences so you can choose the approach that suits your skills, your time, and your goals.
We also put our heads together to try and flesh out a USP for Colin's new podcast, discuss gear-related accessibility issues, and look ahead to the upcoming Black Friday deals season.
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