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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.
What You'll Learn:
- The single most important thing you need before starting any podcast
- Why vanity metrics are destroying most business podcasts
- How to deliver content your audience needs, not just what they want
- The real difference between speaking on stages and podcasting for business
- Why consistency beats popularity every single time
- Whether joining a podcast network is worth it (and the trade-offs involved)
- How to know if podcasting actually deserves a place in your business strategy
Resources
Guest Links:
- Christopher's email: [email protected]
- The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/
Podjunction Ecosystem:
- https://podjunction.com/
- Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/
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