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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Think your podcast just needs consistent episodes and good guests? Think again. Podcast marketing expert Arielle Nissenblatt reveals why most business podcasts are doomed from the start - and it's not what you think. If you're treating your show like a content factory, churning out episodes without strategy, you're missing the real opportunity. Arielle shares the hidden difference between podcasters who grow and those who stagnate, plus the surprising truth about what podcast success actually looks like for business owners. Spoiler: it's probably not what you're measuring.
What You'll Learn
- Why the standard interview format kills engagement and what to do instead
- The critical mistake that separates growing podcasts from stagnant ones
- How to turn your expertise into derivative content that actually converts
- Why 200 downloads might be better than 5,000 for your business
- The simple practice that transforms amateur hosts into podcast pros
- How to stay responsive to your audience without drowning in feedback
Resources
Guest Links:
- Arielle's LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/
- Arielle's Website: https://www.ariellenissenblatt.com/
- EarBuds Podcast Recommendations: https://newsletter.earbuds.audio/
- Trailer Park Podcast: https://trailerparkpodcast.crd.co/
- Feedback with Earbuds Podcast: https://earbuds.buzzsprout.com/
Episode Specific Resources:
- The Daily Zeitgeist - Daily news with comedy
- Up First (NPR) - Daily news podcast
- The Daily (New York Times) - Major daily news show
- Today Explained - Afternoon news podcast
- TBoy Daily (The Best One Yet Daily) - Business news
- The Puzzler - Daily puzzle/game show
- The Five Daily Trivia Questions - Trivia podcast
- Savage Love - Relationships advice by Dan Savage
- Good Hang by Amy Poehler - Celebrity interview show
- We're Doing The Wiz (Radiotopia Presents) - Current series Arielle's listening to
- Liberty Lost (Wondery) - Recent discovery, hosted by TJ Raphael
- The Ancients - History podcast
- Secretly Incredibly Fascinating - Educational show about "boring" topics
- Fresh Air with Terry Gross - Classic interview show mentioned as example
Podjunction Ecosystem:
- https://podjunction.com/
- Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/
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