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Content provided by April Dunford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by April Dunford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How to Position Against a Competitor Who Lies
Manage episode 463989552 series 3489684
Content provided by April Dunford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by April Dunford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products.
In this episode, I answer the question: When you want to discuss your differentiated product or service, what do you do if you’ve got a competitor who lies that they too have the same product or service, when in fact they don’t?
You will learn:
* The misconception that competitors can easily replicate differentiated features.
* How architectural and resource constraints make copying features harder than it seems.
* Competitors often stretch the truth or outright lie about capabilities.
* Focusing on the value delivered by features rather than just the features themselves.
* Using proof points, data, and examples to expose dishonest competitors.
* Real-world examples of combating competitors who misrepresent themselves.
* The reputational risks for companies that stretch the truth.
* Turning dishonest competition into an opportunity to gain trust and loyalty
—
If you want to skip ahead:
(00:00) Welcome to Season Three!
(04:12) The Myth of Easy Feature Copying
(09:30) Why Competitors Appear to Copy You
(13:55) Handling Competitor Lies
(16:40) Focus on Value, Not Just Features
(19:20) Educate Buyers to Expose Competitor Lies
(22:10) Prove Your Claims with Data
—
Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:
Work with April: https://www.aprildunford.com/contact
April’s newsletter: https://aprildunford.substack.com/
April’s LinkedIn: https://www.linkedin.com/in/aprildunford/
April’s Twitter/X: https://twitter.com/aprildunford
—
Get April Dunford’s books and audiobooks:
“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
“Sales Pitch: How to Craft a Story to Stand Out and Win.”
Amazon US: https://amzn.to/49l0ZRY
Amazon Canada: https://amzn.to/4ac9hgt
Amazon UK: https://amzn.to/3vosDzQ
—
The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.
Podcast website: https://www.positioning.show/
Subscribe on Apple Podcasts: https://apple.co/3PFHcWx
Subscribe on Spotify: https://spoti.fi/4aqyDqI
Subscribe on YouTube: https://www.youtube.com/@positioningshow
—
This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
42 episodes
Share
Manage episode 463989552 series 3489684
Content provided by April Dunford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by April Dunford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products.
In this episode, I answer the question: When you want to discuss your differentiated product or service, what do you do if you’ve got a competitor who lies that they too have the same product or service, when in fact they don’t?
You will learn:
* The misconception that competitors can easily replicate differentiated features.
* How architectural and resource constraints make copying features harder than it seems.
* Competitors often stretch the truth or outright lie about capabilities.
* Focusing on the value delivered by features rather than just the features themselves.
* Using proof points, data, and examples to expose dishonest competitors.
* Real-world examples of combating competitors who misrepresent themselves.
* The reputational risks for companies that stretch the truth.
* Turning dishonest competition into an opportunity to gain trust and loyalty
—
If you want to skip ahead:
(00:00) Welcome to Season Three!
(04:12) The Myth of Easy Feature Copying
(09:30) Why Competitors Appear to Copy You
(13:55) Handling Competitor Lies
(16:40) Focus on Value, Not Just Features
(19:20) Educate Buyers to Expose Competitor Lies
(22:10) Prove Your Claims with Data
—
Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:
Work with April: https://www.aprildunford.com/contact
April’s newsletter: https://aprildunford.substack.com/
April’s LinkedIn: https://www.linkedin.com/in/aprildunford/
April’s Twitter/X: https://twitter.com/aprildunford
—
Get April Dunford’s books and audiobooks:
“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
“Sales Pitch: How to Craft a Story to Stand Out and Win.”
Amazon US: https://amzn.to/49l0ZRY
Amazon Canada: https://amzn.to/4ac9hgt
Amazon UK: https://amzn.to/3vosDzQ
—
The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.
Podcast website: https://www.positioning.show/
Subscribe on Apple Podcasts: https://apple.co/3PFHcWx
Subscribe on Spotify: https://spoti.fi/4aqyDqI
Subscribe on YouTube: https://www.youtube.com/@positioningshow
—
This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
42 episodes
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Similar to Positioning with April Dunford
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continue reading
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continue reading
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