Go offline with the Player FM app!
Post Status Happiness Hour | Session Thirty One
Manage episode 488563806 series 2892891
In this episode of the Post Status Happiness Hour, host Michelle Frechette and Darian Lusk share their journey launching and managing the official WordPress.org TikTok account. They discuss overcoming initial nerves, embracing influencer marketing, and collaborating across generations to create daily, authentic, and engaging videos. The duo highlights their creative process, community-driven content, and the importance of spontaneity over corporate polish. They also reveal behind-the-scenes stories from WordCamp events, tease upcoming collaborations, and encourage audience participation, all while emphasizing the fun and connection at the heart of their WordPress TikTok adventure.
Top Takeaways:
- TikTok is Being Used to Energize and Expand the WordPress Community: Michelle and Darian are using TikTok as a playful, engaging platform to showcase the global WordPress community. Their content captures behind-the-scenes moments at events like WordCamp Europe and aims to connect with younger, more diverse audiences in an authentic, unscripted way. The vibe is intentionally fun, personal, and accessible—not overly polished or corporate.
- Community and Team Collaboration are Key to Real-Time Content Success: The success of the TikTok initiative was made possible by the fast support of the Automattic team across time zones. From helping Michelle access the TikTok account while traveling, to teammates assisting with content ideas, the distributed team model enabled agile, in-the-moment content creation and reinforced the value of strong internal collaboration.
- Personal Joy, Humor, and Relationships Fuel the Project: Michelle and Darian’s enthusiasm and personal connection shine throughout the project. Their humor, openness (including joking about stunts and family involvement), and genuine love for the WordPress community create a sense of fun that draws people in. They prioritize joy and connection as central to their content and outreach.
Mentioned In The Show:
🙏 Sponsor: A2Hosting
A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!
🐦 You can follow Post Status and our guests online:
- Darian Lusk (Social Media Manager, Automattic)
- Michelle Frechette (Director of Community Relations, Post Status)
- Olivia Bisset (Intern, Post Status)
The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝
Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧
352 episodes
Manage episode 488563806 series 2892891
In this episode of the Post Status Happiness Hour, host Michelle Frechette and Darian Lusk share their journey launching and managing the official WordPress.org TikTok account. They discuss overcoming initial nerves, embracing influencer marketing, and collaborating across generations to create daily, authentic, and engaging videos. The duo highlights their creative process, community-driven content, and the importance of spontaneity over corporate polish. They also reveal behind-the-scenes stories from WordCamp events, tease upcoming collaborations, and encourage audience participation, all while emphasizing the fun and connection at the heart of their WordPress TikTok adventure.
Top Takeaways:
- TikTok is Being Used to Energize and Expand the WordPress Community: Michelle and Darian are using TikTok as a playful, engaging platform to showcase the global WordPress community. Their content captures behind-the-scenes moments at events like WordCamp Europe and aims to connect with younger, more diverse audiences in an authentic, unscripted way. The vibe is intentionally fun, personal, and accessible—not overly polished or corporate.
- Community and Team Collaboration are Key to Real-Time Content Success: The success of the TikTok initiative was made possible by the fast support of the Automattic team across time zones. From helping Michelle access the TikTok account while traveling, to teammates assisting with content ideas, the distributed team model enabled agile, in-the-moment content creation and reinforced the value of strong internal collaboration.
- Personal Joy, Humor, and Relationships Fuel the Project: Michelle and Darian’s enthusiasm and personal connection shine throughout the project. Their humor, openness (including joking about stunts and family involvement), and genuine love for the WordPress community create a sense of fun that draws people in. They prioritize joy and connection as central to their content and outreach.
Mentioned In The Show:
🙏 Sponsor: A2Hosting
A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!
🐦 You can follow Post Status and our guests online:
- Darian Lusk (Social Media Manager, Automattic)
- Michelle Frechette (Director of Community Relations, Post Status)
- Olivia Bisset (Intern, Post Status)
The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝
Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧
352 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.