In the first of a two-part episode of the Sustainability Hub podcast, Tom is joined by two respected poultry experts from Hendrix Genetics, a leading company involved in multi-species animal breeding.
In their most recent projections, Rabobank forecast demand for poultry and eggs to grow by 22% in the next decade, outpacing every other livestock sector.
From Teun van de Braak and Nick Bailey, we learn how Hendrix Genetics is rising to this challenge.
With 30 years’ experience between them, Nick and Teun share their valuable insights into the pace of change in markets domestic and abroad.
We hear how developments in animal welfare bring with them occasional conflicts, compromises or unintended consequences.
A leading geneticist, Teun is now responsible the director responsible for technical services and customer support across the Hendrix Genetics world market.
A frequent contributor to conferences and knowledge sharing events across the globe, Teun has an incredible knowledge matched only by his enthusiastic communication.
Nick has led UK distributor Joice & Hill since 2008, and business is thriving under his leadership as Nick and team balance the needs of a diverse customer portfolio with the volatile market demands resulting from the anticipated move away from intensive production and the growing presence of white eggs on shelves.
Amongst such turbulent times, Nick explains that Joice & Hill have also deployed a major environmental initiative, electrifying the company fleet and investing heavily in renewable energy, managing to reduce emissions by 8% during a period of double-digit growth.
In a fast-paced conversation, the trio discuss everything from market segmentation, the undervalued pullet rearing phase, in-ovo sexing and, as a signpost to the second part of the podcast, the correlation between the meat industry’s slower-growing chicken transition and the layer sector’s adoption of white eggs.