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Revenue Is the Outcome, Not the Strategy: Why Engagement Comes First with Eric Stieg
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In this episode of Higher Logic's "Power of Connection" podcast, Paul Schneider talks with Eric Stieg, Senior Manager and Head of Community at Anaplan. Eric has had extensive experience starting and running communities for many top brands and brings a wealth of expertise to those currently running customer communities. Topics discussed include:
- What is the “right” KPI for measuring community?
- The first thing you need to do if you want to see community and engagement grow.
- How to motivate user generated content.
- Incentivizing and rewarding super users.
- What truly effective personalization looks like.
- How the community can increasingly directly drive business outcomes.
- Statistical insight on the relationship between customers who stay or leave and their active involvement in community.
- The argument executives put up against starting a community and the answer for it.
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