Want words that sizzle—without sounding like everyone else (or AI)? In this Power Your Profits episode, Dr. Susie Carder sits down with Laura Belgray—founder of Talking Shrimp, co-creator of The Copy Cure, TV promo writer for NBC/Bravo/HBO, and author of the hilarious, no-BS memoir Tough Titties. Laura breaks down how to find your voice, ditch vague “coach speak,” and write copy that turns browsers into buyers—by being unapologetically you.

You’ll learn how to:

• Pass the Steven Spielberg Test (add cinematic specifics so your copy pops)

• Use stories (not drama dumps) to sell—ethically and effortlessly

• Sound like you (even if a copywriter or AI helps draft it)

• Avoid the cringiest copy mistakes (vague, cliché, over-polished)

• Borrow Laura’s process for capturing a client’s true voice

• Title like a pro and punch up headlines without losing authenticity

Guest Links:• IG: @laurabelgray
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#Copywriting #BrandVoice #Storyselling #EmailMarketing #WomenInBusiness #LauraBelgray #PowerYourProfits