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Aligning a Digital Strategy with Your Vision
Manage episode 197253547 series 1073281
Content provided by EllieBurscough and Ellie Burscough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EllieBurscough and Ellie Burscough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Listen in to today's podcast where Ellie interviews Glenn Marvin, founder and chief client advocate of Konnector. "We live and work in a rapidly changing environment where "Digital"? is becoming the norm. With this in mind, aligning a Digital Strategy with your companies overall business vision and goals is now critical. It is not enough in this market to have a marketing team that "handles digital"?. For businesses to truly succeed in the digital age there needs to be buy in and engagement from the top down. Even if that means reverse mentoring and our in house digital experts drag, coach, educate and empower business leaders to factor the digital environment into their overarching strategy as well as developing a digital strategy that aligns with the company goals and vision. Having top down buy in and engagement fosters clean simple approaches to digital with clear messaging and also holds marketing teams accountable for common sense concise reporting that speaks the company language not the nonsensical digital acronyms that for the past decade have taken the focus away from what really matters to justify "performance". When I work with clients I have a strategy first philosophy as without a clear strategy all you are able to do is measure campaign performance in standalone isolation. When we are all aligned with the overarching business goals we can build strategy, campaigns and reporting that are meaningful, measurable and actionable." - Glenn Marvin You can connect with Glenn on LinkedIn at >> https://www.linkedin.com/in/glennmarvin or join his Facebook community >> https://www.facebook.com/groups/ethicaldigitalmarketingcommunity/ Connect and learn more from Ellie Burscough at the links below: http://www.facebook.com/ellieburscoughcoach/ http://www.facebook.com/groups/timehackerscommunity http://www.ellieburscough.com.au
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79 episodes
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Manage episode 197253547 series 1073281
Content provided by EllieBurscough and Ellie Burscough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EllieBurscough and Ellie Burscough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Listen in to today's podcast where Ellie interviews Glenn Marvin, founder and chief client advocate of Konnector. "We live and work in a rapidly changing environment where "Digital"? is becoming the norm. With this in mind, aligning a Digital Strategy with your companies overall business vision and goals is now critical. It is not enough in this market to have a marketing team that "handles digital"?. For businesses to truly succeed in the digital age there needs to be buy in and engagement from the top down. Even if that means reverse mentoring and our in house digital experts drag, coach, educate and empower business leaders to factor the digital environment into their overarching strategy as well as developing a digital strategy that aligns with the company goals and vision. Having top down buy in and engagement fosters clean simple approaches to digital with clear messaging and also holds marketing teams accountable for common sense concise reporting that speaks the company language not the nonsensical digital acronyms that for the past decade have taken the focus away from what really matters to justify "performance". When I work with clients I have a strategy first philosophy as without a clear strategy all you are able to do is measure campaign performance in standalone isolation. When we are all aligned with the overarching business goals we can build strategy, campaigns and reporting that are meaningful, measurable and actionable." - Glenn Marvin You can connect with Glenn on LinkedIn at >> https://www.linkedin.com/in/glennmarvin or join his Facebook community >> https://www.facebook.com/groups/ethicaldigitalmarketingcommunity/ Connect and learn more from Ellie Burscough at the links below: http://www.facebook.com/ellieburscoughcoach/ http://www.facebook.com/groups/timehackerscommunity http://www.ellieburscough.com.au
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Similar to PowerCast
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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