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Creating Content That Connects and Converts w/Emily Aborn
Manage episode 468282262 series 3462552
Content Is Connection. And Connection is Currency.
In this episode of Powerful Women Rising, I'm joined for the second time by my friend Emily Aborn. She's a fantasic copywriter, funny meme enthusiast and the the voice you hear at the beginning of every episode of this podcast!
We discuss ways to make content creation simple AND fun. Even if you think you hate content creation or that you suck at it, Emily has practical tips you can start using today to create more authentic, engaging content that resonates with your audience and gets results.
What We’ll Cover:
- How creating content in four specific categories makes the process easier and more streamlined.
- The secret to understanding your audience and using specificity to stand out.
- How to stay consistent with content creation without burning yourself out.
- The art of repurposing content to maximize your reach.
If you've ever felt overwhelmed, stuck or unsure what to say when creating content, this episode will help you simplify the process and create content that truly connects and converts!
Links & References:
- Join us at our next PWR Virtual Speed Networking Event!
- For even deeper connections, check out the Powerful Women Rising Community!
- Connect with Emily on Instagram: https://www.instagram.com/emilyaborn
- Listen to the Content with Character podcast!
- Check out Emily's first interview on PWR episode #30 - Increase Visibility and Sales Using Curiosity Marketing
Loved the episode? Here are four ways you can show your support:
1. Buy me a coffee to show your appreciation!
2. Leave a five-star review
3. DM me on Instagram and let me know
4. Share it with a friend!
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two girl dogs, two boy cats and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
Chapters
1. Creating Content That Connects and Converts w/Emily Aborn (00:00:00)
2. Content Creation and Copywriting Discussion (00:00:02)
3. Understanding Your Audience for Effective Communication (00:05:19)
4. Consistency and Frequency in Content Creation (00:14:38)
5. Creating Authentic Content (00:25:31)
6. Effective Content Creation Strategies (00:33:36)
108 episodes
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