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How to Get More Referrals Without Asking for Them w/Stacey Brown Randall
Powerful Women Rising - A Business Podcast for Female Entrepreneurs
Manage episode 521010451 series 3462552
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You know you’re delivering great results - now let’s make it easier for clients to refer you!
In this episode, I sit down with Stacey Brown Randall, author of The Referable Client Experience and Generating Business Referrals Without Asking - to discuss what it takes to grow your business consistently through referrals (and spoiler: it's not just delivering great results).
We talk about how to intentionally design a customer experience that creates loyal, raving clients who want to refer you - without awkward asks or cringey follow-up scripts. Stacey breaks down her proven framework for turning great client relationships into a steady stream of warm, aligned referrals - all rooted in human connection, not pressure.
Inside this conversation, you’ll learn:
- Why “doing great work” isn’t enough to earn consistent referrals
- 3 stages of the client journey (new, active, alumni) and how the way your customer feels at each stage impacts their referrals
- How to balance work touch points with relationship touch points
- How to make referrals feel effortless - for both you and your clients
If you’re ready to stop relying on favors and start earning referrals that feel genuine, timely, and aligned, this episode is your roadmap.
Links & References:
- Want more ways to get referrals? Join us at the next PWR Virtual Speed Networking Event!
- For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
- Learn more and connect with Stacey Brown Randall on Instagram or at www.staceybrownrandall.com
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
Chapters
1. Welcome And Why Referrals Matter (00:00:00)
2. Stacy’s Origin Story And First Book (00:00:58)
3. Rethinking Referral Groups And Myths (00:02:06)
4. The Referrals Ecosystem: Three Sources (00:03:08)
5. Client Experience Defined Beyond Service (00:05:06)
6. New, Active, Alumni Stages Explained (00:06:35)
7. Ideal Client Reactions And Feelings (00:08:45)
8. Relationship Touch Points That Scale (00:10:23)
9. The Journey Card Example (00:12:08)
10. Managing The Lull Of Complacency (00:14:01)
11. Bridging The Gap To Referrals (00:15:25)
12. Right People, Hot Zones, Moments (00:16:12)
13. Practical Referral-Seed Language (00:17:36)
14. Where To Get The Book And Resources (00:18:32)
15. Closing Gratitude And Takeaways (00:19:25)
122 episodes
