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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Values-First Marketing: Authentic Strategies That Convert w/Megan Kachigan
Powerful Women Rising - A Business Podcast for Female Entrepreneurs
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Content provided by Melissa Snow - Powerful Women Rising, LLC, Melissa Snow - Powerful Women Rising, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Snow - Powerful Women Rising, LLC, Melissa Snow - Powerful Women Rising, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Your business deserves better than fear-based marketing and fake urgency - and so do your clients.
In this episode, Digital Marketer and Copywriter Megan Kachigan proves that you don’t need to manipulate people into buying - you just need to be clear, aligned, and human.
Megan walks us through her exact three-step framework for values-based marketing, helping you connect the dots between what you believe and how you show up in your content (in a way that actually leads to clients).
In this episode, we cover:
- Why your values are more than just buzzwords and how to use them as a marketing compass
- How to set yourself apart (even when, on the surface, your offer looks like everyone else’s)
- The sales psychology behind messaging that builds trust instead of pressure
- How to use tools like ChatGPT without losing your voice or your edge
- Why the long game of values-first marketing leads to better clients, stronger boundaries, and way less burnout
If “buy now or you’ll die sad and alone” isn’t the vibe you’re going for, you’re gonna love this conversation.
Links and Resources:
- Join us at our next PWR Virtual Speed Networking Event!
- For even deeper connections, check out the Powerful Women Rising Community!
- Get Megan's Messaging Clarity Journal for just $7 ($30 saving!) using promo code "journal7" - it's the perfect starting point for values-based marketing!
- Learn more about Megan, her Values-First Marketing podcast and her Copy Critique Club HERE!
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
Chapters
1. Mango Connections and Podcast Applications (00:00:00)
2. Values-Based Marketing Framework Explained (00:04:49)
3. Aligning Values With Actions (00:08:46)
4. From Service Provider to Brand Identity (00:12:12)
5. Using AI Without Losing Authenticity (00:15:56)
6. Resources and Messaging Clarity Journal (00:20:13)
122 episodes
