Today's guest, Cody Campbell, digs into the forces reshaping college athletics and his plan to ensure a solution that works for every stakeholder.

We discuss:

• How changing laws and court decisions created a brief window for Tech to act boldly

• Why Texas Tech’s culture, alumni base, and momentum made the strategy work

• How court rulings displaced the NCAA and fueled today’s chaotic environment

• The financial strain on athletic departments and the risk posed to Olympic and women’s sports

• The influence of commissioners, media companies, and private equity on the future of the system

• Cody’s vision for reform and why federal action is the only path to long-term stability

Topics:

(00:00:00) - Intro (00:03:00) - Transforming Texas Tech in the NIL era (00:05:11) - The strategy for acquiring talent (00:12:38) - Legal changes and their impact on college sports (00:19:43) - The financial realities of college athletics (00:29:35) - The need for unified media rights in college sports (00:33:07) - Fan engagement and conference dynamics (00:35:05) - Private equity in college sports (00:39:30) - Challenges with NIL and enforcement (00:44:28) - Proposed solutions for college sports (00:48:50) - The role of government and leadership (00:52:47) - Cultural importance of college sports

Links:

Cody on X - https://x.com/CodyC64

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