In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Takeaways:

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Chapters:

00:00 Introduction & Meet Dale Olorenshaw

02:06 Setting the Stage

05:25 The £15,000 Mistake Revealed

09:00 The Dreaded Client Email

11:39 Immediate Response & Team Support

13:43 Rebuilding Trust with the Client

15:48 The Growth Team's Role

17:11 Crisis Management Advice

19:20 Lessons Learned & Changes Made

22:04 Key Takeaways from the Story

23:13 Common Mistakes Dale Still Sees

25:30 SMB-Specific Advice

27:47 Why Talking About Mistakes Matters

29:31 Building a Mistake-Tolerant Culture

31:41 PPC Career as a Movie

33:53 Where to Find Dale & Closing

35:15 Outro & Announcements

Follow Dale Olorenshaw on LinkedIn

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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