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First Look on Demand Gen Beta
Manage episode 476017326 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift away from standard shopping feeds. takeaways
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- DemandGen is crucial for building traffic and frequency.
- First visits rarely lead to purchases without prior awareness.
- Lookalike audiences can enhance targeting effectiveness.
- Paid Gmail ads offer a unique advertising opportunity.
- Understanding ad performance is essential for effective marketing.
- PMAX serves as a powerful remarketing engine.
- Trusting algorithms can improve conversion rates.
- Standard shopping feeds may become obsolete.
- The ability to cherry-pick placements is a game changer.
- Engagement with the audience is key for success.
- Unlocking the Power of DemandGen
- Maximizing Traffic with DemandGen Strategies
- "PMAX is a remarketing engine."
- "Feel free to give me a call."
- "I love you for life."
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