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Mastering Lead Generation Strategies (Google Ads)
Manage episode 468111363 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). Yousaf also highlights the significance of optimizing conversion rates and understanding impression share in digital marketing strategies. takeaways
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- Leads are often misunderstood and oversimplified.
- Old lead lists are ineffective and spammed.
- Warming up leads is crucial for conversion success.
- Scaling limitations exist with search ads alone.
- Conversion rates depend on effective landing pages.
- Understanding the customer journey is essential.
- Lead qualification stages are vital for tracking success.
- Impression share is not the full picture of visibility.
- Adjusting processes is necessary for achieving bookings.
- Success in lead generation requires a strategic approach.
keywords: lead generation, Google Ads, marketing qualified leads, sales qualified leads, conversion optimization, impression share, digital marketing, small business, advertising strategies, customer journey
Sound Bites- "Leads are not like buying eggs."
- "Soft leads are a dime a dozen."
- "You need to back up the math."
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