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Retainer vs. Hourly
Manage episode 463163817 series 3546984
Content provided by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals. takeaways
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- Retainers should focus on results, not hours worked.
- Clients often lose sight of the value of expertise.
- Lower hourly rates may lead to subpar results.
- Investing in a retainer can yield better outcomes.
- Experience and proven results are crucial in PPC.
- Retainers allow for the involvement of a skilled team.
- Understanding client needs is key to setting retainers.
- A good retainer can be a cost-effective solution.
- Management fees are a necessary investment for scaling.
- Choosing the right professional is essential for success.
- The Retainer Revolution: Why Results Matter
- Hourly Rates vs. Retainers: The Ultimate Showdown
- "You should be focused on results."
- "That's a hell of a retainer, right?"
- "You have to pay a retainer."
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