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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts.
Key Takeaways:
- The agency has worked on true crime stories to help families seek justice
- Thought leadership should be educational, not promotional
- How a surprise career turn inspired Melissa to create Vigilante
Episode Timeline:
1:30 How Vigilante is using PR to bring justice for Megan Trussell
4:10 How Vigilante got involved in the Trussell case
5:30 How a shocking career turn inspired Melissa to create Vigilante
8:00 Forging a new path for PR
9:30 Why are a lot of agencies stuck in their ways?
11:15 Why senior-level PR people need to be involved on every level
13:30 Melissa's favorite campaigns
15:30 New ways of approaching journalists
17:15 How does Vigilante defy the odds
19:45 The band Melissa has seen over 400 times
22:30 Melissa's thought leadership philosophy
This episode’s guest:
• Melissa Christensen on LinkedIn
• Email: [email protected]
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