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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.
Key Takeaways:
- Keys to cultural competence
- A look inside the world of voice-over acting
- The inspiration for SociosPR
Episode Timeline:
1:45 Why voice acting is harder than most people think
4:20 AI is taking voice acting jobs
7:00 What's happening at SociosPR these days
8:20 The inspiration for SociosPR
10:50 The importance of cultural competence in 2025
13:10 What is cultural competence?
14:20 Should PR people use the term Latinx?
17:05 Dead giveaways that some PR isn't culturally competent
19:45 Is ChatGPT good at translations?
22:50 Understanding the diversity within the Hispanic community
24:20 Lilly's thought leadership philosophy
This episode’s guest:
• Lilly Cortes Wyatt on LinkedIn
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