Ever spent hours “perfecting” a press release only to end up with lifeless copy nobody remembers? In this episode, Alex Greenwood breaks down The Law of Diminishing Returns in PR—and why chasing perfection often burns more time than it buys credibility.

Learn why your seventh edit adds nothing, how committees kill quotes, and when “good enough” is actually great.

💡 Perfectionism is polishing the doorknob while the house is on fire.

Listen now and reclaim your time, your message, and your sanity.

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This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.